Choose a motivation move based on whether people lack meaning clarity, task readiness, both, or neither.
Task readiness Meaning clarity Low readiness High readiness Low meaning High meaning Coach the method High meaning · Low readiness People care about the purpose but need structure, examples, rehearsal, and confidence-building. Use a coaching style: high direction plus high support. tl Empower the path High meaning · High readiness People understand the why and can do the work. Keep the outcome and standards visible, then transfer decision rights. tr Translate and direct Low meaning · Low readiness People lack both purpose and method. Make the vision concrete, define the first proof point, and give clear steps. bl
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