Norm not sticking The decision-log rule exists, but side conversations are still where decisions actually close. A policy can be understood and still not be adopted in the workflow. ADKAR Awareness -> Desire -> Knowledge -> Ability -> Reinforcement Use ADKAR to locate the adoption gap instead of repeating the announcement. Announce again Treats every adoption problem as awareness. The fix matches the adoption gap. Hybrid norms fail when leaders solve the wrong adoption problem, so diagnose the missing adoption outcome before adding more pressure. 01 Why 02 Can 03 Stick Awareness and desire Why this matters

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