A Legal Review Is Stalling Your Launch
Choose a next step based on whether the bottleneck is ambiguity, risk, or authority.
decision-trail risk-callout before-after-path The moment Three days before a marketing launch, Legal says the new claim language is not ready. The campaign owner has no authority over Legal, two other teams are waiting, and Slack is filling with "Any update?" A weak first move changes the rest of the path. Cohen/Bradford + reciprocity + coalition Match the path to the bottleneck The right move depends on whether the blocker is risk, priorities, or social proof. Common mistake Argue harder before you have currencies or allies. Better odds with less drama Influence improves when you solve the right blocker before recruiting…
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