Map a lifecycle campaign to the RACE stage it is meant to move.
The reframe: lifecycle marketing is not one funnel. It is a set of stage-specific promises. Reach: earn the right attention Reach work expands the audience and sharpens fit. The customer is still deciding whether your category, brand, or point of view deserves attention. The message should reduce ambiguity, not ask for a deep commitment too early. Act: create the first meaningful behavior Act work turns passive attention into a signal: signup, quiz completion, product tour, demo request, saved item, first search, or first setup step. The message should make the next action feel easy and relevant. Convert: remove the last…
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