LIFECYCLE-MARKETING4 MIN READ
Sort Signals Before Triggering
Classify lifecycle inputs before turning them into trigger logic.
Sort each lifecycle input by the kind of signal it primarily provides. Behavior signal Value signal Risk signal Preference signal Created first project but did not invite a teammate Clicked the pricing-page CTA twice in one week Account has top-decile annual recurring revenue Customer referred three qualified opportunities last quarter Viewed cancellation help article after two failed exports Received four lifecycle messages in forty-eight hours Selected product updates but opted out of promotions Chose SMS reminders only for billing notices
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