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LIFECYCLE-MARKETING4 MIN READ

Trigger Design Cards

Recall the trigger-design checks that make lifecycle prompts timely and actionable.

EAST What four checks make a lifecycle action more likely? Prompt timing Event trigger or readiness trigger? Automation detects events; lifecycle should decide readiness. Prompt pushback Let's add a reminder after every failed setup event. A team wants more prompts to fix setup failures. Your line Let's first ask whether the failure means they need motivation, ability, or a better-timed prompt. More reminders may repeat the same barrier. Treating the prompt as the fix instead of diagnosing the missing condition. It applies Fogg without blocking the team's desire to help. Fogg What three conditions must converge for a prompted behavior?…

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