Winback Response Cards
Recall how to handle common winback decisions without defaulting to discount blasts.
A stakeholder wants one discount blast for every dormant customer. Dormant customers only come back for a discount. Some do, but RFM tells us who may need value proof, recovery, a bounded offer, or silence. Let's not spend margin before we know which state they are in. It validates urgency while replacing the blanket treatment with relationship-based logic. Discount training Deliverability fatigue Ignoring high-value recovery cases Discount reflex Planning a winback for mixed RFM states. Your line Some do, but let's spend margin where RFM says the relationship needs an offer, not where a value reminder could restart the habit.…
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