MTPE Buyer Battlecards
Recall how to explain MTPE as a fit-for-purpose workflow rather than an all-or-nothing tool choice.
Cost objection AI translation should cut the whole localization budget in half. Budget owner wants an immediate blanket saving. Your line We can target savings where MT output reduces post-editing effort. Let's pilot by content type and scale only the categories that reach publishable quality faster. Do not accept a blanket saving target before measuring post-editing effort. It shifts the discussion from tool hype to evidence and segment fit. Review objection We can publish raw MT and let reviewers catch serious issues. Team wants to use final review as the only safety net. Final review is a gate, not the…
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