Build a Location Thesis Without Saying Good Area
Translate location quality into a testable market thesis using demand and competition drivers.
The vague memo The investment memo says the property is in a good area, but it gives no evidence about demand, supply, or substitutes. A vague location claim cannot defend price. Five Forces for location Demand, supply, substitutes, tenant power, and asset edge. A location thesis explains why this property should attract income better than alternatives. Vague claim Good area A thesis that can be tested. A strong location thesis names the forces that protect income. 01 Demand 02 Supply 03 Edge Step 1 The property sits near a medical district and a light-rail stop.
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