Price Objection Battlecards
Use BATNA-aware battlecards to respond to locksmith price objections.
Cheap quote Another locksmith said they can do it for less. Caller is comparing headline prices. Your line That may be a good option if it includes the same arrival window, verification, all fees, and non-destructive attempt. Our all-in price for that scope is $145. Do not match an unclear alternative; clarify equivalence first. BATNA is useful only when options are comparable. $49 ad Your website says locksmiths start at $49. Customer anchors on a starting fee. The $49 is the service-call starting point. Your quote includes the trip, after-hours zone, and the labor needed for this lockout before we…
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