Quote That Shows Its Work
Build a transparent quote from diagnosis, scope, options, and approval.
A homeowner needs two deadbolts rekeyed after losing a purse, and the side door does not latch reliably unless pulled hard. Use SPIN to connect diagnosis to quote: Situation, Problem, Implication, Need-payoff. Quoting one blended number hides the reasoning. The customer may suspect padding even when the price is fair. Situation State the visible facts: two deadbolts, lost key exposure, side-door latch rub, after-hours visit. This anchors the quote in observations the customer can confirm. Problem Separate the problems: key custody risk is solved by rekeying; latch reliability is solved by strike adjustment. Separation prevents the customer from thinking every…
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