ADKAR Cards for Loyalty Change
Recall ADKAR steps and apply them to loyalty-program changes.
ADKAR What does ADKAR ask you to support? Think adoption, not announcement. Core recall Notice versus adoption plan Do not confuse them A loyalty devaluation needs both. Legal notice is enough; we should not over-explain. A points earn-rate change affects active members. Your line The legal notice tells members what changed. ADKAR helps them understand why, what it means for them, and how to keep getting value. Disclosure without adoption support can be technically clear and emotionally damaging. It respects legal clarity while naming the trust and behavior job. Which ADKAR step does a points calculator support? Ability. It helps…
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