LOYALTY-PROGRAM-MANAGEMENT5 MIN READ
Get Store Ops Behind the Enrollment Script
Use ADKAR to coach a frontline operations partner through loyalty enrollment adoption.
Carla C Store Operations Director A Awareness Ab Ability R Reinforce Frontline adoption 20 sec The resistance A new enrollment script adds checkout time. Operations fears queues, skipped prompts, and frustrated associates. A loyalty process that works in a slide but not at the register will not survive. 20s added checkout time Sat rush-hour stress test
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