Behavior Design Cards for Loyalty Activation
Diagnose whether a loyalty behavior is blocked by motivation, ability, or prompt timing.
Behavior happens when which three elements converge? Motivation, ability, and prompt. In loyalty journeys, these translate to value, ease, and timely cue. Bigger reward or easier action? Diagnostic compare Many loyalty activation problems are ability problems disguised as weak motivation. Let's just send more reminders. First-reward redemption is low and the team wants more push notifications. Your line More prompts help only if the member can act easily in that moment. Let's check the redemption path before adding message volume. Prompt volume can mask a broken ability path and train members to ignore the program. It keeps the prompt lever…
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