LOYALTY-PROGRAM-MANAGEMENT5 MIN READ
Sort Loyalty Benefits by Kano Signal
Classify loyalty benefits using Kano categories to prioritize basics before delighters.
Sort each loyalty benefit by the Kano signal it most likely represents. Must-be Performance Attractive Indifferent Points post accurately after purchase Reward terms are clear before checkout Higher tiers earn points faster Members see a live progress bar to next reward A surprise upgrade appears after a meaningful milestone A handwritten note for a small champion cohort A decorative badge that unlocks no status or benefit A long monthly newsletter recapping generic offers sort buckets common-trap callout score chips
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