Lead a Loyalty Refresh Without a Launch Hangover
Sequence loyalty-program change decisions so adoption survives launch.
The change risk A loyalty refresh is 10 weeks away. Marketing owns the calendar, but operations, finance, data, legal, and member care own the experience members will actually feel. A launch plan without change adoption creates expensive confusion. Kotter in loyalty work Urgency -> coalition -> vision -> barriers -> wins -> anchor Use the change sequence to make the refresh operationally real before members see it. Shortcut Treat the refresh as a campaign launch. The program changes how teams work, not just what members see. Change adoption is designed before launch, not cleaned up after launch. 01 Urgency 02…
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