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LOYALTY-PROGRAM-MANAGEMENT5 MIN READ

The Loyalty RACI Deck

Recall and apply RACI roles to common loyalty governance situations.

RACI What does RACI mean in a loyalty operating model? Recall each role before flipping. Core recall Accountable versus Responsible Common confusion A missing-points fix may have data responsible and loyalty operations accountable. Everyone should be accountable because loyalty is cross-functional. A steering-group member wants shared accountability for tier migration. Your line Everyone can contribute, but one role needs final accountability for the member outcome. Otherwise every exception becomes a meeting. Shared accountability feels inclusive while hiding who decides under pressure. It respects cross-functional work while protecting decision rights. When should Legal be Consulted rather than Accountable? When Legal input…

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