Score a Loyalty Backlog With RICE
Calculate and interpret a RICE score for competing loyalty-program backlog items.
Three loyalty roadmap items compete for one quarter: fix missing points after receipt scan, build surprise gifts, or add a referral widget. RICE = Reach x Impact x Confidence / Effort The common trap is letting executive excitement or feature novelty outweigh a high-reach trust defect that quietly damages loyalty every day. Reach Missing-points fix affects 52,000 receipt-scan members per quarter; surprise gifts affect 8,000 high-tier members; referral widget affects 14,000 likely advocates. Reach uses a defined time period. It is not total member base; it is the members who will realistically encounter the change. Impact and confidence Missing-points fix…
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