Make Bullets Parallel So The Reader Can Scan
Rewrite bullets into parallel structure so readers can compare them quickly.
A leadership slide has three bullets with mismatched structures, which makes the list feel sloppy and harder to scan. Parallel structure: use matching grammatical patterns for items that serve the same function. The shortcut is fixing only one bullet. If the list pattern stays mixed, the scan burden remains. Before Reduce support tickets; Customer success coverage for onboarding; Improving renewal timing. After Reduce support tickets; Increase onboarding coverage; Improve renewal timing. Identify the shared job Ask what all bullets are trying to do. In this case, each bullet names an outcome the team is pursuing. You can only make a…
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