Make Growth Strategy Granular Enough To Own
Translate a broad revenue target into granular growth cells with owners and assumptions.
The move: turn one big revenue number into owned growth cells. Why Big Targets Stall "Grow 25%" sounds clear until every team interprets it differently. Marketing may hear more leads. Sales may hear larger deals. Product may hear new features. Customer success may hear expansion. Without granularity, the plan becomes a spreadsheet allocation rather than a strategy. How Granularity Works Break the target into cells where the market, product, motion, and economics are meaningfully different. A useful cell might be "enterprise healthcare customers buying compliance reporting through sales-led expansion" or "SMB ecommerce trials converting through product-led onboarding." Each cell needs…
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