Make Launch Ownership Visible
Use RACI to clarify campaign launch responsibilities before work starts.
The launch does not need more reminders. It needs visible ownership. Responsible is not Accountable The person producing the work is not always the person who can accept the risk. A designer can be responsible for final assets, while the account director is accountable for whether the client-approved version is the one delivered. Separating the two keeps production moving without pretending every producer owns every business consequence. Consulted is not a veto seat Consulted people provide required input. They do not become extra approvers unless the team names that authority. This matters in agency work because late-stage 'consultation' often becomes…
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