Write a PRD problem statement that identifies the user, pain, evidence, and cost of inaction.
"Better" is not a problem. A PRD problem statement must be specific enough to make some solutions obviously relevant and others obviously distracting. Use four parts: user, job, breakage, evidence. The user prevents overgeneralizing. The job ties the pain to real behavior. The breakage names what fails in the current experience. Evidence keeps the statement from becoming opinion. User and job Write about a specific actor doing a specific thing. "Customer success managers reviewing new-account health" is easier to solve for than "internal users." Breakage and cost Name the failure and why it matters. Cost can be time, missed revenue,…
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