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ADVERTISING-AGENCY-MANAGEMENT5 MIN READ

Manage Studio Flow with WIP Limits

Use Kanban WIP limits to manage creative studio flow.

If everything is in progress, nothing is really progressing. Visualize the real flow A studio board should show where work waits, moves, and gets blocked. If the board only reports status to leadership, it will not improve flow. The team needs columns that reflect real handoffs: brief ready, concepting, design, copy, internal review, client review, trafficking. Limit the active load WIP limits make capacity explicit. They also expose the hard truth that a new urgent request is not free. It consumes focus, review time, and coordination energy. Manage blockers before starts When a column is full, the strongest manager move…

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