Recall the key relevant-cost distinctions during a project decision.
battlecard comparison What makes a cost relevant to a decision? It is future, avoidable, and different between the options. If any of those tests fails, keep it out of the economic comparison. Sunk cost vs incremental cost Keep postmortems separate from go-forward economics. “We already spent too much to stop now.” “That spend explains how we got here. The decision is whether the next dollar creates more value here than in the alternative.” It respects the concern while moving the conversation to future cash flows. What nonfinancial issue may still matter? Customer trust, regulatory exposure, team capability, or strategic option…
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