Classify assistant work by urgency and importance before moving the calendar.
The Eisenhower Matrix is a forcing function for calendar judgment. Urgent means time-sensitive; important means tied to goals, risk, relationships, or executive leverage. Assistants often see urgent requests first because they arrive loudly. The matrix creates a second question before you spend executive time: does this request deserve attention from this person now, later, through someone else, or not at all? For a management assistant, the value of Eisenhower Matrix is not academic. You sit at the edge of calendars, inboxes, travel, meetings, documents, and stakeholder expectations. Small ambiguities become expensive because they multiply across an executive's day. The framework…
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