Map Advocacy Motions by Effort and Value

Customer effort Strategic value Lower effort Higher effort Lower value Higher value Q1 Low effort · High value Public reviews, approved quotes, and light proof asks that can ship quickly and still influence many buying moments. Q2 High effort · High value Matched peer reference calls, major case studies, keynote stories, and CAB roles that require heavier stewardship. Q3 Low effort · Lower value Basic testimonials with weak specificity or low reuse. Useful, but not worth heroic process. Q4 High effort · Lower value Asks that consume customer time without enough commercial or learning upside. These deserve pruning.

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