INFLUENCE-PERSUASION5 MIN READ
Map Evidence Against Emotional Load
Choose a persuasion strategy based on evidence strength and audience emotional load.
2x2-matrix quadrant-cards strategy-chips Evidence strength Emotional load Weak evidence Strong evidence Low emotion High emotion Lead with care Strong evidence - High emotion Acknowledge the human stakes first, then show the evidence. Pathos protects ethos so logos can be heard. tl Lead with proof Strong evidence - Low emotion Open with the finding, source, and decision. Authority and logos can carry the message directly. tr Ask to learn
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