Map the Derivative to the Moment
Assign a repurposed asset to a persona, journey stage, blocking question, and next action.
Repurposing should move people, not just fill slots. A mapped asset has a person, moment, question, and next step. Persona A persona is not decoration. It tells you whose language, proof, objections, and channel habits should shape the derivative. Stage The journey stage changes the job. Awareness assets clarify pain. Consideration assets compare approaches. Decision assets reduce risk. Engagement assets deepen use. Next Action The CTA should match the stage. An awareness post may point to a diagnostic. A consideration guide may point to a comparison. A decision email may point to a demo or proof asset.
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