A segment in the not-now quadrant is not bad. It is just expensive relative to your current whole product.
PLG first High self-serve proof · Low buying complexity Users can reach value alone, and the ICP does not need much committee help. Best for a product-led start. Hybrid High self-serve proof · High buying complexity The product proves value, but admins, procurement, or rollout create a chasm moment where sales assist belongs. Not now Low self-serve proof · Low urgency These segments create curiosity but not enough proof or pain to justify focus yet. SLG first Low self-serve proof · High buying complexity Human selling may be required from the start, but only if the ICP is urgent enough…
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