MENTORING-SPONSORSHIP4 MIN READ
Map Sponsorship Asks By Credibility And Visibility
Use credibility and visibility to choose a sponsorship strategy.
Credibility of evidence Visibility to decision makers Low proof High proof Low visibility High visibility Targeted advocacy High proof + high visibility Connect the person to the next specific opportunity. The room already has signal; sponsorship points it at a decision. tl Visibility sponsorship High proof + low visibility Carry portable evidence into rooms where the person is absent. This is the classic sponsorship gap. tr Development plan Low proof + low visibility Use GROW to set a goal and create evidence before seeking advocacy. bl
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