Map the Shift From Managed Service to Marketplace
Convert a service workflow into a platform interaction model with explicit governance requirements.
The company wants marketplace leverage, but its current model still depends on employees manually carrying every important interaction. Platform shift: define the value unit -> standardize both sides -> move trust into rules -> reserve humans for exceptions The common shortcut is to expose supply and demand to each other too early. That creates more visible activity, but without a clean value unit and governance spine, the platform only externalizes confusion that account managers used to quietly absorb. Define the value unit Turn “finance support” into a structured request with scope, timeline, budget range, and deliverable expectations. Platforms need an…
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