MARITIME-SHIPPING5 MIN READ
Tell a Customer the Cutoff Was Missed
Use SBI to explain a missed cutoff without blame or vague apology.
Elena E Customer logistics manager S Situation B Behavior I Impact The call 20 sec Missed cutoff The export container missed the terminal cutoff by 47 minutes. Elena is angry because her production team planned against the original sailing. A vague apology will sound like evasion; a blame-heavy explanation will escalate. 47m late at gate 1 missed sailing risk
Read the full lesson
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in