Battlecard: “Can’t We Just Send a Quick Survey?”
Respond when a stakeholder wants to skip JTBD work and rush straight to a survey.
Can’t we just send a quick survey and see if the market wants this? We can survey, but only after we know what job we are measuring and which reachable buyers actually have it. Three sharp JTBD conversations now will save us from a broad, optimistic chart that still cannot tell us who is urgent enough to target. The response does not reject speed. It reframes speed as sequencing. TAM/SAM keeps the sample relevant, JTBD keeps the construct sharp, and survey design then measures prevalence instead of general positivity. A stakeholder wants to skip discovery and jump straight to quant.…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in