Build a Bottom-Up SAM From Account Reality

You need a SAM estimate for a workflow product aimed at mid-market manufacturers, but the team only has a broad category definition and a deadline. Start with reachable accounts, then filter by product fit, buyer fit, and acute-job prevalence before you speak about obtainable share. The common trap is to grab a top-down industry spending figure, apply a rough percentage for "mid-market," and call that the SAM. That shortcut hides whether the product can serve the accounts, whether the buyer job is the same across them, and whether the pain is actually common enough to support the plan. Count reachable…

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