Commit the Next Discovery Sprint
Commit to one specific market-research sprint that sequences segment, JTBD, and survey work correctly.
Plan the next market-research sprint for one real opportunity you are evaluating now. Use TAM/SAM to define the segment, JTBD to clarify the job, and survey work only after the construct is ready. This week I will focus on [reachable segment]. The next research move is [three JTBD interviews / survey rewrite / prevalence check] because the key uncertainty is [job definition / segment fit / prevalence]. By [specific day], I will produce [a revised job statement / a clean sample plan / a neutral survey draft]. A two-day follow-up should be able to ask whether the sprint started and…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in