Sort the Interview Prompts: JTBD or Feature Fishing?
Identify which interview prompts are true JTBD questions and which only elicit feature opinions.
Sort each interview prompt into the right bucket. Ask whether the prompt reconstructs a real decision or merely asks for preferences. JTBD Feature Fishing Tell me about the moment this became a problem you had to solve. What features would make a platform like this irresistible to you? What had you already tried before you started looking for another option? Would you prefer dashboards, alerts, or AI summaries in the future? What was at risk if nothing changed by the end of that month? How much would you love a more modern user interface overall? bucket grid principle line common-trap…
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