Classify survey flaws by whether they are wording problems, sequencing problems, or sample problems.
Sort each survey flaw into the right bucket. Think about whether the problem is how the question is phrased, where it appears, or who receives it. Wording Order Sample The item asks whether the current process is "frustrating and outdated." A broad "our solution sounds innovative" question appears before the pain questions. The email list includes users who never touch the workflow being studied. One question asks about speed and confidence in the same scale. Compensation questions appear before the core research items and drive drop-off. The sample mixes three buyer roles even though interviews showed only one role owns…
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