Turn Interview Notes Into a Real Job Statement
Synthesize multiple interviews into a specific JTBD statement with trigger, progress, and context.
You have six interview transcripts full of feature language, emotions, and process details, and you need one job statement the survey team can measure. Synthesize toward progress, trigger, and consequence; ignore the temptation to summarize the product category instead. The most common mistake is to collapse everything into a category-level phrase like "buyers want better visibility" or "teams need more automation." That sounds neat, but it erases the trigger event, the progress the buyer is trying to make, and the consequence of failure. Without those, the statement is too vague for segmentation or survey design. Cluster the trigger moments Group…
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