What If the Interview Story and Survey Story Disagree?
Resolve conflicting qualitative and quantitative signals without defaulting to the loudest evidence.
The setup Elena needs to explain why the interviews sound urgent while the survey chart looks lukewarm. If she blames the wrong method, the team will either overbuild for edge cases or ignore a real opportunity. Decision lens Diagnose mismatch in the same order each time Start with segment and sample, then inspect wording, then inspect whether the job is actually niche. That order preserves the evidence chain. Bad shortcut Believe the more persuasive dataset The answer changes whether you redesign the survey or narrow the segment. Resolve research conflict by checking fit before declaring truth. Step 1 Sample fit…
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