Redirect an internal stakeholder from inflated TAM language to a layered, evidence-based market story.
Lena LN Founder The moment 11 minutes before the review Board-prep tension Lena wants the deck to lead with the broadest possible market number and worries a narrower segment will make the company look small. If Rae cannot redirect the framing, the research will look inflated and the operating plan will look disconnected. Teach 2 min Conversation frame Separate category potential from first-winnable segment TAM is for category relevance. SAM plus JTBD plus survey evidence is for where the company can credibly win next. Bad frame Bigger number means stronger strategy The smaller number becomes the credible next move, not…
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