Walk The Expansion Trigger
Navigate customer expansion branches using Net Promoter System (Bain & Company).
Live branch decision Nina is editing a live customer expansion workflow while Slack fills with opinions from sales, success, and legal. Every team wants a different branch; the risk is building internal politics into the customer journey. The wrong branch scales the wrong assumption. Net Promoter System (Bain & Company) Use customer state and measurable value to keep each branch concrete. Shortcut Branch on what the company wants. A branch that advances progress and protects trust. Branch on observed customer progress, not internal pressure. 01 Signal 02 Promise 03 Risk Read signal A contact downloaded two implementation guides but has…
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