AIDA Copy Check Deck
Recall and apply AIDA Hierarchy of Effects under time pressure.
AIDA What does AIDA stand for? High opens, low clicks: where do you edit? Let the metric show where momentum died. The CTA is on the page, so action is covered. Use when there is a button but no reason to click. Your line A button is not action by itself. Desire and confidence have to make the click feel worth it. Do not equate UI presence with buyer readiness. It separates mechanics from persuasion. What does Desire need besides a benefit claim? Credibility through proof, specificity, before-after evidence, or risk reduction. Desire fails when the promise feels unsupported.
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