Defend the Narrow Audience
Use STP (Segmentation, Targeting, Positioning) in a marketing conversation.
Jordan J Stakeholder 1 Tradeoff 2 Evidence 3 Next step Conversation pressure 20 sec Your VP sees a focused campaign draft and asks why it does not speak to finance, HR, and operations all at once. The reply needs to protect marketing quality without sounding academic. Teach 1 min Use the framework out loud STP (Segmentation, Targeting, Positioning) STP works because marketing is a choice system, not a broadcast exercise. Segmentation separates buyers by meaningful differences in need, situation, behavior, budget, and access. Targeting forces the team to choose the group where urgency, reachability, economic value, and ability to win…
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