Interview for the Job, Not the Feature
Use Jobs to Be Done in a marketing conversation.
Jordan J Stakeholder 1 Tradeoff 2 Evidence 3 Next step Conversation pressure 20 sec A prospect says the dashboard looks nice, and your teammate wants to ask which chart they prefer. You need switching evidence. The reply needs to protect marketing quality without sounding academic. Teach 1 min Use the framework out loud Jobs to Be Done Jobs to Be Done shifts marketing from product attributes to customer progress. Buyers do not simply buy features; they hire products to make progress in a struggling situation. That progress can be functional, emotional, and social: finish a task, reduce anxiety, or look…
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