Positioning Is a Memory Slot
Apply STP (Segmentation, Targeting, Positioning) to a real marketing decision.
The reframe: Positioning Is a Memory Slot is a decision tool, not vocabulary. The idea STP works because marketing is a choice system, not a broadcast exercise. Segmentation separates buyers by meaningful differences in need, situation, behavior, budget, and access. Targeting forces the team to choose the group where urgency, reachability, economic value, and ability to win are strongest. Positioning then turns that choice into a comparison the buyer can remember. The mechanism is focus: a sharper target improves message, proof, channel, offer design, and learning quality. The trap is fake focus, where a team names a broad label such…
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