Push Back on Vanity Metrics
Use Objectives and Key Results (OKRs) in a marketing conversation.
Jordan J Stakeholder 1 Tradeoff 2 Evidence 3 Next step Conversation pressure 20 sec Your manager calls "post more on LinkedIn" a marketing OKR, but pipeline contribution is flat. The reply needs to protect marketing quality without sounding academic. Teach 1 min Use the framework out loud Objectives and Key Results (OKRs) OKRs separate meaningful outcomes from activity. An objective names the direction that matters, while key results define measurable evidence that progress is happening. In marketing, this distinction protects teams from mistaking posts, webinars, emails, and reports for success. Those are initiative
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