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MARKETING-BASICS5 MIN READ

Sort Funnel Symptoms

Classify marketing signals using AIDA Hierarchy of Effects.

Sort each item using AIDA Hierarchy of Effects. Attention Interest Desire Action Subject line open rate is far below list average Visitors bounce after reading only the hero section Prospects understand the offer but do not believe the outcome is realistic Qualified buyers abandon a long form with required phone number Paid social thumb-stop rate is unusually low Readers click an article but leave before the example section Case studies lack proof for the target industry Trial start button is hard to find on mobile

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