MARKETING-BASICS5 MIN READ
Sort Research Signals
Classify marketing signals using Jobs to Be Done.
Sort each item using Jobs to Be Done. Persona context Job trigger Current workaround Desired outcome VP Sales at a 90-person SaaS company Forecast changed the Friday before executive review Exported CRM data into a spreadsheet to rebuild the number Walk into Monday knowing which deals changed and why Uses Slack and Salesforce every day Client asked why campaign performance dipped before the team noticed Manually checked five dashboards every morning Feel prepared before the client review starts
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