MARKETING-BASICS5 MIN READ
STP Pocket Cards
Recall and apply STP (Segmentation, Targeting, Positioning) under time pressure.
STP What does STP force you to decide? Segment or channel? A channel can serve a target, but it is not the target. If we narrow the target, we lose the rest of the market. Use when a stakeholder wants the first test to speak to everyone. Your line This target is for this test, not forever. Focus gives us proof we can adapt later. Do not claim other segments are worthless; explain the learning sequence. It lowers fear while protecting focus. How do you know a segment is useful? It changes the message, proof, channel, offer, or sales conversation.…
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