Walk the Channel Bullseye
Use a Bullseye-style channel process to brainstorm, shortlist, test, and commit to one startup marketing channel experiment.
Channel focus Jun's team has 19 channel ideas and two weeks of budget. They need a process that protects learning from personal preference. Favorite-channel bias can make a startup optimize where the buyer is not concentrated. Bullseye Outer ring -> middle ring -> inner-ring test Start with many channels, narrow to a few plausible ones, then run one focused test with a behavior metric. Shortcut Pick the founder's favorite channel. A channel earns more investment only after a small test produces the right demand. Do not confuse channel familiarity with channel evidence. 01 Wide 02 Shortlist 03 Test 04 Try
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